Google Ads
Campaign structure, search intent, wasted spend signals, landing page match and conversion action quality.
Free digital marketing audit UK
Get a free Wilmot AI marketing audit.
Submit your website and marketing channels. Wilmot AI reviews your ads, SEO, website, tracking and next opportunities, then sends back a clear action list for improving lead generation.
Built for UK businesses that need practical marketing priorities.
Reviews the channels, tracking and website moments that affect enquiries.
Highlights quick wins, structural gaps and the best next opportunities.
Delivered with no obligation to continue.
What the audit checks
Five areas that decide whether marketing turns into leads.
The review focuses on the commercial basics first, then flags deeper opportunities where Wilmot AI can help.
Google Ads
SEO
Website/CMS incl. WordPress
Email
Social
SEO
Technical visibility, service page coverage, on-page and off-page SEO signals, local search, content gaps and crawlable page structure.
Website
Mobile readability, clarity, proof, offer strength, calls to action and friction points that stop enquiries.
Conversion tracking
Form journeys, enquiry actions, analytics reliability and whether reported performance can be trusted.
AI search readiness
Structured content, entity clarity, schema opportunities and the foundations needed for AI-led discovery.
Relevant agents
Explore the Wilmot AI modules connected to the audit:
Lead capture form
Request your free audit.
Share the site, channels and problem you want investigated. The more specific the brief, the sharper the audit output.
Audit output preview
What the audit output looks like.
Expect a concise review that separates symptoms from priority fixes, with enough detail for a business owner or marketer to act on.
Audit evidenceFindings are ranked before recommended fixes are presented.
Finding
Lead forms are visible, but the primary CTA changes wording across the homepage and service pages.
Impact
Visitors may not understand the next step, which can reduce enquiry intent from paid and organic traffic.
Recommended fix
Standardise the CTA, test one short form path and track successful submissions as the primary conversion.
Next opportunity
Create channel-specific landing pages for Google Ads, SEO and AI search traffic.
Sample audit extract
The audit returns ranked fixes, evidence and the next action.
Wilmot prepares a practical first action list. You can use it yourself, approve Wilmot to help, or compare it with your existing marketing plan.
Priority
Evidence checked
Recommended fix
Next step
1. Tracking risk
Form thank-you route and conversion action do not match the main enquiry journey.
Standardise the conversion event and test the complete form path on desktop and mobile.
Approve tracking check before judging channel performance.
2. Paid search waste
Search terms include low-intent phrases outside the strongest service area.
Add exclusions, tighten location settings and review the next spend cycle.
Confirm which areas should be protected before changes go live.
3. SEO gap
Service pages do not answer the highest-intent buyer questions consistently.
Rewrite titles, add internal links and expand FAQ content around buying objections.
Choose the first three pages for Wilmot to improve.
4. Website friction
CTA wording changes between the hero, form and bottom page sections.
Use one action path and make the audit deliverable explicit near every form.
Approve copy update and mobile screenshot QA.
5. Approval route
The site does not always say which actions wait for business-owner approval.
Add approval-first language beside product examples, pricing and setup explanations.
Use the same rule across Wilmot pages and reports.
Send the audit briefShare the website, ad account concern or SEO issue and Wilmot starts by checking the evidence.
Review ranked findingsSee the urgent issues first, ask questions and decide which recommendations should move forward.
Turn audit into actionUse the wider view to inspect findings, prepared fixes and the next work plan together.
After submission
What happens next.
Three clear steps, with no long discovery call required before the first review.
Audit progress in chatRequests, questions and next steps stay visible as the review moves forward.
Wilmot reviews the brief
Your website, selected channels and stated problem are checked against the audit scope, including Google Ads, SEO, website and CMS platforms including WordPress, email and social.
Findings are prioritised
The output separates quick fixes, tracking risks, channel opportunities and larger structural improvements.
You choose the next move
Use the recommendations yourself, ask Wilmot AI to help, or compare them with your existing agency plan.
Privacy and reassurance
No obligation. No pressure. No account access required to start.
The free audit can begin from your website URL, the channels you use and the problem you want solved. If deeper access is useful later, Wilmot AI will explain exactly what is needed and why.
Privacy
Your submitted details are used to prepare the audit and respond to your request. See the Privacy Policy in the footer.
No obligation
The audit is free. You do not need to start a paid plan, sign a contract or commit to a minimum term.
Useful links
Homepage, Pricing, Google Ads Agent, SEO Agent, Web Designer Agent.
Next step
Ready to see what Wilmot AI should fix first?
Send your website and the channels you care about. Wilmot AI will review the evidence and return a practical first action list.
Start free
No obligation. The audit checks your website, Google Ads, SEO foundations, tracking and next opportunities.
Compare first
Use pricing and contact if you want to check scope, commitment or the best module before starting.