Spend goes to the wrong searches
Broad match terms, missing exclusions and weak search term reviews can send budget into irrelevant clicks before anyone spots the pattern.
AI Google Ads management UK
Google Ads management handled by an AI agent that actually checks the account.
Wilmot AI reviews the account details that decide whether money is being spent well: conversion tracking, search terms, wasted spend, negative keywords, campaign structure, ad copy, bidding and reporting.
Common waste
The Google Ads problems UK SMEs often pay for without noticing.
Small accounts can look active while budget is leaking through vague keywords, poor tracking and campaign settings that have not been reviewed properly.
Conversions are counted badly
Duplicated goals, soft actions and consent issues can make campaigns optimise towards noise instead of enquiries, sales or qualified leads.
Campaigns drift over time
Search, PMax and Shopping campaigns need routine checks. Without them, assets, budgets, bidding and landing pages slowly fall out of line.
First audit
What Wilmot audits before deciding what to change.
The first pass is deliberately practical. Wilmot AI checks the account foundations, identifies wasted spend and turns the findings into a clear order of work.
Conversion tracking
Checks primary goals, duplicates, imported events, consent behaviour and whether the account is optimising for meaningful actions.
Search terms
Finds irrelevant queries, expensive patterns, useful new keyword ideas and terms that need closer segmentation.
Wasted spend
Reviews spend by query, campaign, location, device, asset group and landing page to surface budget leakage.
Negative keywords
Builds and maintains exclusions so campaigns stop paying for searches that are clearly outside the commercial intent.
Campaign structure
Checks whether campaigns, ad groups, assets and budgets are organised in a way that can be measured and improved.
Ad copy and bidding
Reviews message match, calls to action, bidding strategy, budget constraints and whether automation has enough clean data.
Flag wasted spendSend Wilmot a search-term or campaign concern and get the account issue turned into a ranked action.
Approve account fixesCheck negative keywords, budget shifts and tracking questions before Wilmot prepares the change.
Review paid search evidenceSee the campaign structure, conversion checks and next optimisation notes on a wider workspace.
Campaign handling
How it handles Search, PMax, Shopping and conversion tracking.
Different campaign types need different checks, so the agent separates intent, automation, product data and measurement quality.
Search campaigns
Reviews keywords, match types, ads, extensions, search terms, quality signals and landing page fit so spend is tied to intent.
Performance Max
Checks asset groups, audience signals, brand controls, final URL behaviour, exclusions and whether results are hiding channel-level issues.
Shopping campaigns
Looks at product feed quality, titles, categorisation, diagnostics, budget splits and the relationship between Shopping and PMax.
Conversion tracking
Confirms which actions matter, whether values are useful, and how analytics, forms, calls and imported conversions line up.
Clear for everyone
Plain English for beginners, with advanced detail for marketers.
Owners should not need to decode Google Ads jargon. Experienced marketers still need enough evidence to trust the recommendation.
Owner view
£412 spent on searches that do not match the service area. Add exclusions and tighten location targeting before raising budget.
Marketer view
Query waste appears in broad match ad group with poor term controls. Review match types, negatives, location report and bidding constraints.
Next action
Apply the negative keyword list, check conversion import quality, then review search term data again after the next spend cycle.
Example work log
A real audit output style, written for action.
This is the kind of practical output Wilmot AI produces: concise evidence, the risk, and the recommended change.
Tracking issue
Contact form submit and thank-you page view are both marked as primary conversions. Risk: duplicate lead counts. Action: keep form submit primary, set thank-you page view to secondary.
Search term waste
£186.40 spent on recruitment, template and free guide queries. Risk: non-commercial traffic. Action: add exact negatives and review broad match terms weekly.
PMax guardrail
Final URL expansion is sending traffic to low-intent blog content. Risk: weak conversion path. Action: restrict URLs to commercial service and category pages.
Ad copy gap
Two active ads do not mention location, service speed or proof. Risk: weak click quality. Action: test copy with service, location and outcome-led CTA.
Google Ads Agent
£299/month for managed Google Ads checks, improvements and reporting.
The fee covers Wilmot AI audit work, optimisation recommendations, approved account improvements and reporting. Google media spend is separate and remains paid directly to Google.
£299/month
Free Audit
Related pages
Compare Google Ads with the wider Wilmot AI system.
Use the audit first, then compare pricing, the operating model and the combined bundle.
Free AuditSend your website and channels for a practical review.
PricingCompare the Google Ads Agent, SEO Agent, Web Designer Agent and bundle.
How It WorksSee how the chat-led agent workflow operates.
All-in-One BundleBundle Google Ads, SEO and web design for £499/month.
Case StudiesReview examples of practical Wilmot AI marketing work.
FAQ
AI Google Ads management FAQs.
Answers on the first audit, campaign types, reporting style and monthly pricing.
What does Wilmot AI check first?
It starts with conversion tracking, search terms, wasted spend, negative keywords, campaign structure, ad copy and bidding so recommendations are based on account evidence.
Can it manage Search, PMax and Shopping?
Yes. Wilmot AI reviews each campaign type differently, with Search focused on intent, PMax focused on automation guardrails and Shopping focused on product feed quality.
Will I understand the reports?
Yes. The report explains the issue in plain English, then includes enough technical context for an experienced marketer to review the recommendation.
Is Google ad spend included?
No. The £299/month fee covers the Google Ads Agent service. Media spend is paid separately by you to Google.
Next step
Ready to see what Wilmot AI should fix first?
Send your website and the channels you care about. Wilmot AI will review the evidence and return a practical first action list.
Start free
No obligation. The audit checks your website, Google Ads, SEO foundations, tracking and next opportunities.
Compare first
Use pricing and contact if you want to check scope, commitment or the best module before starting.