The problem
Search terms, locations and campaign settings were allowing budget to drift into irrelevant traffic. Tracking also made it difficult to separate useful enquiries from weak leads.
AI marketing case studies UK
Real marketing workflows, anonymised.
Four practical examples of how Wilmot AI finds wasted spend, maps SEO opportunities, improves landing pages and connects ads, SEO and web design into one operating rhythm. Every example is anonymised and excludes names, account IDs, login details, exact budgets and identifying information.
Google Ads case study
Google Ads wasted spend recovery.
An anonymised UK service business had campaigns bringing in clicks, but enquiry quality was inconsistent and spend was being pulled into low-intent searches.
What Wilmot did
Wilmot reviewed search term patterns, flagged waste themes, tightened negative keyword priorities, checked conversion signals and prepared a change list for approval.
The outcome
The account gained a cleaner optimisation rhythm, less avoidable spend and a clearer view of which searches deserved more attention in the next review cycle.
Redacted artefacts
What each case study is built from.
Client details stay anonymised, but the work pattern is specific: prompt, evidence, output and result.
Artefact
Example
What Wilmot produced
Result signal
Prompt
Review why enquiries are weak from paid traffic this month.
Channel diagnosis covering search terms, tracking, landing page message match and next approvals.
Cleaner account review rhythm and less wasted investigation time.
Work log
Checked query themes, affected pages, conversion path and mobile decision points.
Prioritised action list with evidence attached to each recommendation.
Owner could see which changes were urgent and which could wait.
Output
Rewrite page hero, tighten CTA, add FAQ proof and prepare approval note.
Before-and-after copy plus desktop and mobile QA notes.
Improved clarity without needing a full redesign.
Approval
Budget, publishing and larger structural changes held for review.
Clear approval request with risk, benefit and next step.
Faster action without losing business-owner control.
SEO case study
SEO opportunity map and implementation.
An anonymised SME had useful services and local relevance, but the website did not make those opportunities easy for search engines or users to understand.
The problem
Important service pages were thin, internal links were inconsistent and several commercial search intents were not supported by dedicated page sections or FAQs.
What Wilmot did
Wilmot mapped priority queries to existing pages, recommended new page sections, improved headings, drafted FAQ content and connected related service pages with internal links.
The outcome
The business received a practical SEO action map and implemented on-page improvements that gave key services clearer search intent, structure and conversion routes.
Website case study
Website landing page improvement.
An anonymised landing page was receiving traffic from paid and organic sources, but the page made visitors work too hard before they could understand the offer or enquire.
The problem
The page had weak above-the-fold clarity, uneven mobile spacing, vague calls to action and limited proof near the decision points that mattered.
What Wilmot did
Wilmot rewrote the hero message, strengthened CTA placement, improved mobile layout, added clearer trust signals and prepared before-and-after evidence for review.
The outcome
The page became easier to scan, more direct on mobile and better aligned with the search and advert promises that brought visitors there.
Bundle case study
Combined bundle results.
An anonymised UK SME needed ads, SEO and website improvements to work together rather than producing separate reports with separate priorities.
The problem
Paid search data, organic opportunities and website conversion issues were visible in different places, but nobody was turning them into one practical monthly action list.
What Wilmot did
Wilmot connected advert findings, search demand, landing page gaps and reporting signals, then prioritised fixes across traffic quality, page clarity, internal linking and tracking evidence.
The outcome
The business moved from disconnected channel activity to a clearer loop: ads informed page fixes, website findings informed SEO, and reporting shaped the next month of work.
FAQ
AI marketing case studies UK FAQs.
These examples are designed to show workflows and outcomes without exposing identifiable client information.
Start with the problemEach case begins with a clear business issue, not a vague AI feature list.
Show the decision trailThe work is framed around approvals, constraints and the practical choices made along the way.
Present the outcomeResults are shown with enough context to understand what changed, while protecting client details.
Are these real client names or exact account details?
No. The examples are anonymised and do not include client names, account IDs, login details, exact budgets or identifiable business information.
Why are the outcomes described broadly?
Broad outcomes protect client privacy while still showing the type of problem, the work completed and the practical result.
Can Wilmot run a similar audit for my business?
Yes. Start with the Free Digital Marketing Audit and Wilmot can review your ads, SEO, website, tracking and next opportunities.
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Send your website and the channels you care about. Wilmot AI will review the evidence and return a practical first action list.
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